Nobody wants to read your shit.
There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too.
They won’t. The market doesn’t know what you’re selling and doesn’t care. Your potential customers are so busy dealing with the rest of their lives, they haven’t got a spare second to give to your product/work of art/business, no matter how worthy or how much you love it. What’s your answer to that?
1) Reduce your message to its simplest, clearest, easiest-to-understand form.
2) Make it fun. Or sexy or interesting or informative.
3) Apply that to all forms of writing or art or commerce.
When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you.Without publicity a terrible thing happens: nothing. — P.T. Barnum”
Well then! My first ever personal blog…. Awesome. (Fark I cringe at the sound of that word, but it always seems to deliver the desired emotion so much better than other words.)
Let me try again.
My first ever personal blog…. Ace, Rad, Knarly (all a little too Bill and Ted for my liking)……Super, Fantastic, Wonderful (sounds like I’ve been hanging with the ‘Cucumber sandwiches set’……Good, Great (Nope, they don’t pack enough punch)
It’s funny how when I was in my impressionable teen years, we used words like - Sick, Wicked and the shit. All of them hardly painting the literal picture, but it was all about the delivery. The longer you drew out the pronunciation the more ‘Mental’ the thing was you were explaining.
So I guess the summary of my first ever Awesome Blog entry is….let’s hurry the fuck up with some new generation cult words to explain ‘Great’. I’ve had enough of Awesome already!
#words #awesome #generations #firstblog #journalism
Hmmmm - Clothing for the next 50 years??? Clothing is such a sign of the times and going by the past - Fashion works in cycles. Therefore, clothing needs to be designed so it can store well, so in 25 years when styles resurface they are not moth eaten or mould damaged. I am more of the thought we should make more use of revamping clothes. Get back to the basics and recycle fabrics from unused clothes….. That goes for fashion designers as well. Give them a tweak and a fresh lease on life rather than cluttering up Grandmas Free Standing Wardrobe. It’ll slow down land fill, sweat shops and rank body odour from cheap disposable synthetic numbers that are made for 2 washes… As let’s face it who’s going to dry clean their $15 Supre high waisted cut off shorts.
Had a meeting today with my friends at Outlier. They were explaining their design philosophy to someone. Basically, they’re designing clothing to hold up for the next 50 years.
It made me think that we should do everything with that idea in mind. Starting today, I’m photographing with the next 50 years in mind.